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KAMP KARAVAN TURİZMİ MOBİL UYGULAMALARINA İLİŞKİN GÖRÜŞLER

Year 2023, Volume: 25 Issue: 3, 1374 - 1399, 15.09.2023

Berfin Yorgun Nur Çelik İlal Uğur Çalışkan Hivda Ulusoy

https://doi.org/10.16953/deusosbil.1280693

Abstract

Son zamanlarda, mobil uygulamalar, diğer alanlarda olduğu gibi turizmde de ürün ve hizmetlerin geliştirilmesinde önemli bir araç haline gelmekte ve mobil uygulamalara yönelik yapılan çalışma sayısı artmaktadır. Özellikle Covid 19 salgınından sonra yoğun bir talep gören kamp ve karavan turizmi, değişen tüketici tercihlerine de farklı bir deneyim sunmaktadır. Gelişen bir pazar olan kamp karavan turizminin dijitalleşmesi ise pazarın sürdürülebilirliği ve tüketici taleplerine karşılık vermesi açısından faydalı olacaktır. Bu çalışma, Türkiye’deki kamp karavan turizmi mobil uygulamalarının mevcut durumunu ve ziyaretçilerin mobil uygulamalardan beklentilerini ortaya koymayı amaçlamaktadır. Öncelikle kamp karavan mobil uygulamalarına yönelik kullanıcı yorumları incelenmiş, sonrasında kamp karavan tesislerinde konaklayan 21 ziyaretçi ile görüşmeler gerçekleştirilmiştir. Çalışma sonuçları, kamp ve karavan turizmine yönelik mobil uygulamaların içerik bakımından ziyaretçiler için yerel halk ve çevreyi de gözeterek kriterler çerçevesinde geliştirilmesi gerektiğini ortaya koymaktadır. Genel olarak sonuçlar hem bu alanda çalışan araştırmacılara hem de mobil uygulama tasarımcılarına yönelik öneriler sunmaktadır.

Keywords

Turizm Kamp Karavan Turizmi Mobil Uygulama Muğla.

Supporting Institution

TÜBİTAK 2209-B Sanayiye Yönelik Lisans Araştırma Projeleri Destekleme Programı

Project Number

1139B412100577

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OPINIONS ON CAMP CARAVAN TOURISM MOBILE APPLICATIONS

Year 2023, Volume: 25 Issue: 3, 1374 - 1399, 15.09.2023

Berfin Yorgun Nur Çelik İlal Uğur Çalışkan Hivda Ulusoy

https://doi.org/10.16953/deusosbil.1280693

Abstract

Recently, mobile applications have become an important tool in the development of products and services in tourism, as in other fields, and the number of studies on mobile applications is increasing. Camping and caravan tourism, which is in high demand, especially after the Covid 19 epidemic, offers a different experience to changing consumer preferences. The digitalization of camping and caravan tourism, which is a developing market, will be beneficial in terms of the sustainability of the market and its response to consumer demands. This study aims to reveal the current status of camping and caravan tourism mobile applications in Turkey and the expectations of visitors from mobile applications. First of all, user comments on camping caravan mobile applications were examined, and then interviews were conducted with 21 visitors staying in camp caravan facilities. The results of the study revealed that mobile applications for camping and caravan tourism should be developed within the framework of certain criteria, considering the local people and the environment in terms of content. Overall, the results offer suggestions for both researchers working in this field and mobile application designer.

Keywords

Tourism Camping Caravan Tourism Mobil Application Muğla.

Project Number

1139B412100577

References

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  • Castañeda, J.-A., Martínez-Heredia, M.-J. and Rodríguez-Molina, M.-Á. (2019), Explaining tourist behavioral loyalty toward mobile apps, Journal of Hospitality and Tourism Technology, 10 (3), 415-430.
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  • Dimitrovski, D., Joukes, V., Rachão, S., & Tibério, M. L. (2019). Wine tourism apps as wine destination branding instruments: Content and functionality analysis. Journal of Hospitality and Tourism Technology, 10 (2), 136–152.
  • Dirin, A., Laine, T., & Alamäki, A. (2018). Managing emotional requirements in a context-aware mobile application for tourists. International Journal of Interactive Mobile Technologies, 12 (2).
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  • Escobar-Rodríguez, T., Grávalos-Gastaminza, A., Hernández-Garrido, R., & Pérez-Calañas., C. (2022). Determining factors influencing use of caravanning tourism apps. Journal of Tourism Analysis, 29 (1), 16—184.
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  • Faraj, S., Renno, W., & Bhardwaj, A. (2021). Unto the breach: What the COVID-19 pandemic exposes about digitalization. Information and Organization, 31 (1), 100337.
  • Garcia-Lopez, E., Garcia-Cabot, A., de-Marcos, L., & Moreira-Teixeira, A. (2021). An experiment to discover usability guidelines for designing mobile tourist apps. Wireless Communications and Mobile Computing, 1-12.
  • Groth, A. & Haslwanter, D. (2016). Efficiency, effectiveness, and satisfaction of responsive mobile tourism websites: a mobile usability study. Inf Technol Tourism, 16, 201–228.
  • Gupta, A., Dogra, N. & George, B. (2018). What determines tourist adoption of smartphone apps? An analysis based on the UTAUT-2 framework. Journal of Hospitality and Tourism Technology, 49 (1), 50–64.
  • Harrison R, Flood D, Duce D (2013) Usability of mobile applications: literature review and rationale for a new usability model. J Interact Sci, 1 (1):1.
  • Hashim, N. & Isse, A. (2019) Usability evaluation metrics of tourism mobile applications. Journal of Software Engineering and Applications, 12, 267-277.
  • Hernández-Garrido, R., Perea, D. & Pérez-Calañas, C. (2022). The vision of the main mobile apps related to caravanning: an analysis of the reviews focusing on users and developers. Journal of Tourism and Services, 24 (13), 1-25.
  • Hernández-Garrido, R., Perea, D., & Pérez-Calañas, C. (2020). Analysis of the reviews of the main apps related to caravaning tourism. III Congreso Iberoamericano AJICEDE edición virtual, 26-27 November 2020.
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There are 72 citations in total.

Details

Primary Language Turkish
Subjects Finance Studies (Other)
Journal Section Articles
Authors

Berfin Yorgun 0009-0009-2469-1014

Nur Çelik İlal 0000-0002-1170-4308

Uğur Çalışkan 0000-0002-6844-7197

Hivda Ulusoy 0009-0009-7250-9678

Project Number 1139B412100577
Publication Date September 15, 2023
Submission Date April 11, 2023
Published in Issue Year 2023 Volume: 25 Issue: 3

Cite

APA Yorgun, B., Çelik İlal, N., Çalışkan, U., Ulusoy, H. (2023). KAMP KARAVAN TURİZMİ MOBİL UYGULAMALARINA İLİŞKİN GÖRÜŞLER. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 25(3), 1374-1399. https://doi.org/10.16953/deusosbil.1280693
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