Dinbilimleri Akademik Araştırma Dergisi

Abstract

Social media, with its effects on daily life, has affected the communication of institutions as well as interpersonal communication, and in institutions that have to use social media tools in the context of multi-purpose communication strategies, it is observed that the issue is still not on the agenda in some of them, besides conducting their daily activities with social media, where adaptation follows at different speeds / understandings. Educational institutions have also taken their place in these channels in multi-faceted interaction with existing / potential human elements and other institutions. In study, in which channels and at what level Higher Religious Education Institutions are involved in social media was examined. The websites of the institutions were examined on July 10, 2020, and the total number of followers in the social media channels and the channels they exist was determined and the social media strategies of the existing 97 Higher Religious Education Institutions, which stand out with their active use on Facebook, Instagram, Twitter and YouTube and with the highest number of followers, were presented as a case study, their experiences have been discussed in depth with the experts managing the accounts and they have been understood. Quantitative data were obtained by the descriptive screening method, and qualitative data were obtained by interview form. In the context of the findings obtained as a result of the research, strategies and developing suggestions for possible social media policies of the Faculty of Theology / Islamic Sciences are included.